Editor's Weekly Picks丨(3.17-3.21)
创建于03.31
♯"Time to dig!!!"
Gamers coming!♯
▶NYX Professional strikes diamonds with A Minecraft Movie make-up range
NYX Professional has launched a make-up range inspired by the upcoming A Minecraft Movie.
The “buildable” collection is based on several creatures and items found in the game including pigs, wolves, bees and its most coveted item, diamonds.
A trio of
Minecraft-themed Fat Oil Slick Clicks also feature in the range in Hunk City, Cherry Grove Girlie and Redstone Mine hues.
"At NYX Professional Makeup, we lead by bringing together communities through artistry and innovation," said Denee Pearson, Global Brand President at NYX.
“We champion creativity with this partnership by merging gaming, make-up, and pop culture lovers with products authentic to the Minecraft fanbase: stackable buildable colours, custom MOB blocks, special-edition Fat Oil Slick Clicks and A Minecraft Movie mirror.”
NYX Professional has been increasingly targeting the gaming community with its launches in recent years.
Consumers were able to engage with the brand at different points and collect limited edition make-up looks for their avatars.
Currently more than a third (39%) of beauty fans play video games, found market analyst GWI, and Statista has estimated that there will be around 3.1 billion global gamers by 2027.
♯Retro fashion is back?
Atmosphere in choosing products!♯
▶Milani Cosmetics‘‘America’s Next Top Primer’ campaign taps Y2K fever
Milani Cosmetics is tapping into the Y2K beauty craze with a new campaign inspired by the early noughties TV show America’s Next Top Model.
The humorous ‘America’s Next Top Primer’ social media campaign sees three characters, Zoe, Melanie and Brie, competing over who has the best primer look.
This is to promote the US make-up brand’s new Blur Out Smoothing Primer, which is ultimately crowned as the winner of the competition.
“This just in: Blur Out Smoothing Primer has officially taken the top spot as America’s Next Top Primer,” Milani Cosmetics wrote in an Instagram post.
screenshot from @milanicosmetics
It is the latest move in a trend of beauty brands tapping into entertainment as a means of marketing their products.
This includes brands such as e.l.f. Beauty, CeraVe and NYX Professional Makeup, which are increasingly using the format to target the Gen Z audience.
♯Brand culture uniqueness is still the market rule♯
▶Interparfums acquires Maison Goutal
Interparfums has announced the acquisition of all worldwide intellectual property rights relating to Maison Goutal from AmorePacific. The K-beauty behemoth’s European arm will continue to operate the Goutal Brand under a license agreement for the remainder of the year.
Jean Madar, Chairman & Chief Executive Officer of Interparfums noted, “The acquisition of the Goutal brand reflects our strategy of broadening our product offering to include high-end fragrances. This brand, known for iconic lines such as L’Eau d’Hadrien and Petite Chérie, has substantial potential in this highly dynamic segment. Intent on safeguarding the legacy of the company her mother created and perpetuating the brand’s values, Camille Goutal will remain involved in fragrance choices.”
#Speed up!Creating brand effect with AI?#
▶Unilever to harness AI for product shoots
Unilever has announced that it is reinventing its product shoots to meet the growing demand for content. Using AI-driven technologies to create pixel perfect product twins, the FMCG giant will accelerate content creation, reduce complexity and cut costs.
Indeed, the cost of creating imagery will be reduced by 50 percent, and produced in half the time, Unilever said, thanks to NVIDIA Omniverse.
Beauty & Wellbeing was the first of Unilever’s business groups to pilot the technology and has now integrated it into its wider content creation workflow across product lines for TRESemmé, Dove, Vaseline and Clear. This is showing up to 55 percent savings and 65 percent faster turnaround on content, doubling the click-through rate while holding attention three times longer.
Esi Eggleston Bracey, Chief Growth and Marketing Officer at Unilever, explains, “This isn’t about pushing out more content – anyone can do that. It’s about executing our campaigns with creativity and backed by a high-quality content creation machine to deliver desire at scale. Our product twins can be deployed everywhere and anywhere, accurately and consistently so content is generated faster and on brand. We call it creativity at the speed of life!”
▶Kenvue opens new global headquarters in New Jersey
Kenvue has opened its new global headquarters in Summit, New Jersey.
The 290,000sqft space will consolidate US consumer health companies teams which were previously spread across several geographic locations.
The headquarters includes an ‘Insights Lab’, a high-tech, multi-room experience designed to support how Kenvue develops, tests and showcases its products.
The Virtual Experience Room, meanwhile, immerses users in a 270-degree digital retail environment, allowing real-time feedback on in-store execution.
A Sensory Lab has also been created to enable “rapid” prototyping and consumer testing.
Finally, the Design Lab brings “human-centred design” to life through advanced 3D and 2D modelling.
L’Oréal has also had its eyes on New Jersey, having also opened its North America Research & Innovation Center in the state this year.
Located in Clark, New Jersey, the US$160m scientific research hub is L’Oreal’s largest outside of France at nearly 250,000sqft.
The R&I Center employs more than 600 scientists, engineers and researchers working across product innovation, development and testing.
#Industry Buzz?#
▶Vincent skin care to launch in the US
Australian skin care brand, Vincent is set to launch in the US as the result of a US$16 million partnership between Vincent owner Renovatio and Charlie Stone. The skin care line will hit shelves in major grocery chains across America following its launch on Amazon this month.
Vincent launches with a core range featuring a three-step skin care regimen and supplements infused with Activated Phenolics.
Founder Dr Vincent Candrawinata, reveals, “As American consumers become familiar with the power of Ultra Antioxidants and our patented, highly bioactive compound that neutralises free radicals, reduces inflammation and enhances skin repair at a molecular level, we will introduce more products. “
▶PepsiCo jumps into prebiotics with acquisition of Poppi for almost US$2 billion
PepsiCo has announced that it has agreed to buy Poppi for US$1.95 billion. The transaction also includes an additional potential earnout consideration subject to hitting set performance milestones.
The purchase of the prebiotic soda brand is part of the drinks giant’s strategic expansion of its better-for-you offerings to meet consumer preferences and continue to serve new generations of customers.
Ramon Laguarta, Chairman and CEO, PepsiCo, comments, “We’ve been evolving our food and beverage portfolio over many years, including by innovating with our brands in new spaces and through disciplined, strategic acquisitions that enable us to offer more positive choices to our consumers.
“More than ever, consumers are looking for convenient and great-tasting options that fit their lifestyles and respond to their growing interest in health and wellness. poppi is a great complement to our portfolio transformation efforts to meet these needs.”
#Public Trends?#
▶South Africa enacts sweeping ban on cannabis and hemp products
South Africa has rubber stamped a ban on cannabis and hemp products in foodstuffs. The import, manufacture and sale of any food products containing cannabis or its derivatives was passed into law earlier this month under the Foodstuffs, Cosmetics and Disinfectants Act.
According to a report published by TimesLive, the ban follows legislation that legalized the cultivation of cannabis for personal use, a curious logic that the CBD industry has questioned.
The decision follows concerns over public safety and regulatory gaps, Times Live reveals, but could also be a result of lobbying from the pharmaceutical and alcohol industries that are losing market share to CBD-based remedies.
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