The industry is still undergoing new changes,
what's something new in cosmetics?
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What's Industry Buzz?
▶Clarins launches first refillable skincare jar with Albéa Cosmetics & Fragrance
Albéa Cosmetics & Fragrance supports French skincare brand Clarins in its sustainable development commitments. The packaging provider produces the cap and the inner cup for Clarins’ Extra-Firming Cream [COLLAGEN]³ Technology
Manufactured at Albéa Simandre in France, the Group’s center of excellence for packaging and metallization of skincare products, the cap is made from recycled PET and metallized with a pearlescent finish, while the inner cup is made from tinted virgin PP. “Both parts are bi-injected, for a flawless, high-quality finish,” Albéa explains in a press release.
According to the manufacturer, the new eco-designed packaging required over two years of research and development.
“Refilling a cream twice, helps reduce the environmental footprint by 84%,” claims the brand.
▶Estée Lauder aims to educate on health consequences of sleep-loss epidemic
The Estée Lauder Companies’ flagship brand announced on Tuesday, Marc 11, that it has signed Dr. Matthew Walker, PhD, as its first-ever Global Sleep Science Advisor.
The brand aims to leverage Dr. Walker’s expertise to deepen its night-time skincare research and innovation, while tapping into the global sleep movement to educate consumers on the vital connection between sleep and health.
A renowned author, sleep scientist and Professor of Neuroscience and Psychology at the University of California, Berkeley, Dr. Walker will bring the latest insights, research findings, and resources to advance Estée Lauder’s ongoing work in understanding and resolving the impact of poor sleep on skin health.
Dr. Walker will be leveraged for both internal and external events, press opportunities and educational content across brand channels. Estée Lauder will also serve as the exclusive beauty partner of Dr. Walker’s new Global Sleep Education Foundation, which aims to address the global sleep-loss epidemic through free transformational education programs as well as support breakthrough sleep science research.
▶L’Occitane en Provence and Plastic Odyssey Tackle Penang’s Plastic Crisis
L’Occitane en Provence and Plastic Odyssey vessel have teamed up in Penang to confront the region’s escalating plastic pollution, collaborating with Penang Green Council to increase awareness and promote plastic-reduction efforts.
Plastic Odyssey’s vessel, serving as a mobile laboratory, invited the local community aboard to witness recycling demonstrations and explore plastic upcycling techniques.
Penang Green Council and other stakeholders participated in workshops highlighting Malaysia’s substantial daily plastic waste output and the need for coastal conservation.
By showcasing effective methods to reduce waste and foster sustainable habits, this initiative supports Penang’s ongoing campaigns against plastic use and encourages the public to adopt greener consumption practices.
▶e.l.f. Beauty Locks In US$500M Credit and Repurchases US$50M in Stock
e.l.f. Beauty has entered into a new US$500 million revolving credit agreement, securing lower interest rates compared to its previous facility. Simultaneously, the cosmetics brand repurchased US$50 million of its common stock under a broader US$500 million buyback program.
Following this transaction, US$450 million remains available for future share repurchases.
With 80% of e.l.f.’s products sourced from China, the company is bracing for potential tariff impacts, which may force it to revisit pricing well into fiscal year 2026.
Although consumer pushback to past price increases has been minimal, e.l.f. Beauty lowered its Q4 outlook due to softer January sales and broader challenges in the beauty sector.
By solidifying its credit resources and repurchasing shares, e.l.f. Beauty aims to maintain financial flexibility and value for stakeholders amid an uncertain trade landscape. Tariff pressures and changing consumer patterns are prompting the brand’s cautious approach heading into the next fiscal year.
▶L’Oréal Halts US Sales of Acne Treatment Amid Benzene Concerns
L’Oréal is recalling all lots of its Effaclar Duo acne cream in the US over potential benzene contamination. This follows a year-long alert from an independent lab that flagged benzene in several benzoyl peroxide-based products.
Effaclar Duo is marketed under L’Oréal’s La Roche-Posay brand and contains benzoyl peroxide, an ingredient known to help clear acne by killing bacteria. Tests revealed trace amounts of benzene in one lot of Effaclar Duo, prompting L’Oréal, in consultation with the FDA, to withdraw the current formula from the market. An updated formulation, in development since 2024, is expected to replace the recalled product soon.
Consumers and regulators have become increasingly vigilant about benzene exposure in personal care items. Valisure, the independent lab at the center of these findings, has detected the carcinogen in sunscreens, antiperspirants, dry shampoos, and hand sanitizers over the last four years—contributing to several high-profile product recalls industry-wide.
Ingredients &Formulation?
▶CPL Aromas unveils two exclusive fragrance ingredients
The UK-based fragrance house has introduced two new captive ingredients, Aromalide and Sandalwave. Designed exclusively for CPL’s perfumers, these innovative additions – a musk material and a sandalwood variation – aim to strengthen the company’s position in the fragrance industry.
Aromalide
Aromalide is a musk material that combines fruity and floral notes, offering a pear-like freshness with smooth ambrette undertones.
“It provides excellent performance in both personal care and fine fragrances, with the ability to enhance fruity top notes without overwhelming the composition,” states
CPL Aromas. Aromalide adds volume, richness, and a diffused warmth that supports sweet, juicy, and floral notes. “Its versatility and ability to improve headspace impressions and add depth to the fragrance heart make it a key player in modern perfumery,” emphasizes the company.
Sandalwave
Sandalwave is a sandalwood-like material, that brings a modern, refined twist to the classic woody note. With its creamy, rich sandalwood scent and subtle powdery rose facet, Sandalwave introduces a freshness that is rarely found in traditional sandalwood materials.
According to CPL Aromas, this versatile ingredient enhances both masculine and feminine fragrances, offering volume and depth while maintaining a clean and sophisticated profile. “The unique combination of rose, greenness, and creaminess makes it stand out in the market, providing a refreshing alternative to conventional sandalwood materials.”
For perfume houses, developing captive ingredients guarantees that their creations will feature a distinct and exclusive olfactory signature.
Thus, CPL Aromas highlights the launch of these two trademarked proprietary ingredients, exclusively available to its perfumers, will provide its clients with a higher degree of control over the fragrance creations and a greater level of differentiation in the highly competitive fragrance industry.
Public Trends?
▶Cruelty Free International applauds reintroduction of proposed US animal testing ban
Cruelty Free International has published a statement lauding the reintroduction of The Humane Cosmetics Act to the House of Representatives, which purports to end the use of animal testing for cosmetics in the US and prohibit the sale of any cosmetic product that has been newly tested on animals.
The bill was reintroduced by a bipartisan group of legislators, U.S. Representatives Don Beyer (D-VA), Vern Buchanan (R-FL), Ken Calvert (R-CA), Paul Tonko (D-NY), and Nanette Barragán (D-CA).
CFI Head of Public Affairs North America, Monica Engebretson, explains, “Cruelty Free International applauds this renewed effort to bring an end to animal testing for cosmetics across the United States. This is a unifying issue that has earned bipartisan support and will match the progress we are seeing at the state-level and around the world as consumers, companies, regulators, and advocates come together to achieve a common goal of ensuring that animals won’t suffer for the sake of cosmetics anywhere.”
▶CJ Olive Young FY sales increase 24 percent as K-beauty demand soars
CJ Olive Young has reported its results for the most recent fiscal year. The K-beauty retailer saw sales increase 24 percent, to KRW4.7899 trillion thanks to surging demand for K-beauty products. Net profit rose 35 percent to KRW470.2 billion.
According to a report published by Business Korea, overseas sales rose 140 percent compared to the previous year with 9.42 million foreign transactions. Tourist visits to Korean stores have also increased substantially, particularly among European shoppers.
Business Korea attributed the sales rise to a sharp increase in visits from foreign tourists, reflecting the global appeal of K-beauty as well as the retailer’s expansion to Japan and the US.
▶Walmart plays hardball with Chinese suppliers as Trump tariffs take hold
Walmart has no intention of paying more for the items it sources from China, despite the fact that costs have increased for importers now President Trump has ushered in tariffs on foreign goods.
According to a report published by The Business of Fashion, the US retailer has asked its Chinese suppliers to cut prices by a considerable margin, in effect requiring them to shoulder the full cost of the new duties. The Business of Fashion reports that few have bowed to the pressure.
With margins already tight for suppliers to the world’s largest retailer, even a 2 percent reduction could result in a loss, The Business of Fashion reports. If suppliers won’t shoulder the burden, the Walmart has two choices: find a supplier that will, or increase prices for US consumers.
Based on recent news, we can observe several core trends in the beauty market in 2025:
Brand globalization and market expansion, technology and science-oriented innovation, sustainable development and environmental awareness.
With the development of technology, changes in consumer behavior and increased environmental awareness, the beauty market is evolving rapidly. In the future, innovation, sustainable development and global expansion will become key factors for brand success! What do you think of these trends? Welcome to leave a message to discuss!