Editors Weekly Picks丨(3.3-3.7)
创建于03.18
This is the supernova weekly cosmetics special.
We will find the latest and most interesting product information to share with you every week.
“Scientific skin care” to the end?
▶The Ordinary busts beauty myths with latest campaign
The Ordinary has launched a campaign aimed at busting beauty myths to promote its GF15% Solution. The Estee Lauder Companies-owned brand ran an ad in a UK newspaper and has created a dedicated website to accompany the initiative
“In a world where facts can be blurred and science, often filtered, the truth can be hard to find,”
thetruthshouldbeordinary.com website reads. “So as we launch our new GF 15% Solution, we’re taking complex scientific papers and breaking them down to clarify industry myths.”
The ‘truth drops’ revealed on the website include whether natural ingredients are better, whether coral reefs are being damaged by sunscreen, whether concerns over aluminum in deodorants is justified and whether animal testing is widespread among cosmetics companies.
The Ordinary has always been aligned with ‘the science bit’ from its laboratory-inspired packaging to its focus on actives and this campaign is no exception.
Skincare for fun?
▶Gundam facial mask launched in Japan
"Gundam SEED FREEDOM"'s corner color combination package cover film immediately in Japan, now mechanical fighter high level "SEED FREEDOM''. In the middle of the strong freedom of high-speed elements, you can read the horn color combination of covering membranes'' series that you can enjoy at the same time as the skin is covered, and you can enjoy it as much as you like.
Starting on April 28th, Japanese multi-stores, international stores, etc. will be released!
New moves in brand directions?
▶L’Oreal names President of Dermatological Beauty for North Americ
L’Oreal Groupe has announced the appointment of Damien Favre as President of the L’Oreal Dermatological Beauty Division for the North America Zone. Favre joins LDB from the Consumer Products Division in L’Oreal’s Latin America Zone, which he has led for the part four years.
Favre succeeds Christina Fair, who was recently named President of the Consumer Products Division for L’Oreal’s North America Zone.
David Greenberg, CEO of L’Oréal USA and President of the North America Zone, comments, “Damien Favre’s impressive track record of driving growth, building brands, navigating complex market dynamics, and fostering a culture of high performance make him ideally positioned to lead L’Oréal Dermatological Beauty in North America as the Division continues to evolve. Damien’s dedication to driving innovation will undoubtedly fuel the Division to continue to deliver dermatological solutions that consumers need.”
B2B leaving the network?
▶Amazon makes a move on European cosmetics retail; cuts ribbon on Milan beauty store
Amazon has opened the doors of a new physical retail store in Milan city centre – its first bricks and mortar presence in Italy. Amazon Parafarmacia & Beauty is stocked with a curated assortment of beauty and personal care products, as well as offering innovative in-store services and expert advice.
The enhanced selection will be progressively available throughout the year to online stores in Germany, France, Italy, Spain and the UK, expanding the e-commerce behemoth’s beauty offering across Europe.
Giorgio Busnelli, Vice President of Amazon’s Consumer Goods in Europe, explains, “We’re thrilled to announce the opening of Amazon Parafarmacia & Beauty in Milan, a physical store that further enhances and innovates our customers’ shopping experience featuring a curated selection of beauty and personal care products. We’ve designed this store to bring us one step closer to our customers and to deliver an innovative experience, merging cutting-edge technology with expert advice.
“Thanks to this opening, we will be able to expand our online beauty and personal care product offerings across Amazon’s stores in Germany, France, Italy, Spain, and the UK throughout the year. This broadened selection reflects our dedication to meet the diverse needs of our customers, both at our physical store in Milan and online in Europe.”
Sustainability remains the focus！
▶British Beauty Council to clean up beauty with recycling director
The British Beauty Council has announced the launch of a campaign aimed at reducing the amount of beauty packaging sent to landfill. The Great British Beauty Clean Up will help shoppers find their nearest recycling point.
The initiative is said to be the first cross-industry campaign to tackle beauty’s waste problem. The industry body is encouraging retailers, brands and professionals to get involved and register their interest.
According to The Courage to Change report, the beauty industry produces more than 120 billion units of packaging globally and some 70 percent of plastic waste is not recycled.
Raking up the past？
▶Johnson & Johnson revives bankruptcy plan to tackle talc cases
Johnson & Johnson subsidiary, Red River Talc has applied to a Texan bankruptcy court in the hope of gaining approval for a deal whereby the company would set up a trust to settle some 93,000 talc cases.
Some 83 percent of claimants have voted in favor of the agreement, according to a report published by The Wall Street Journal. The pot of US$9 billion would pay an average of US$120,000 to each claimant.
Johnson & Johnson has been attempting to bring all talc litigation to a close via a chapter 11 process known as the ‘Texas Two Step’. Those who oppose the plan have argued that a profitable company should be prevented from using the bankruptcy courts in this way.
Beauty without boundaries！
▶Carol’s Daughter Enters a New Era With L’Oréal USA Sale
L’Oréal USA has confirmed the sale of its pioneering textured hair care label Carol’s Daughter to new ownership. Brand founder Lisa Price will become President and maintain equity in the business, partnering with an independent beauty entrepreneur renowned for building and scaling popular personal care brands.
Carol’s Daughter has served the Black community for over 30 years, initially launched by Lisa Price in Brooklyn.
Although now owned independently, L’Oréal USA will assist in transitioning operations, ensuring continuity for both staff and customers.
The new partner has a proven track record, having previously acquired and grown lines like Ambi, AcneFree, Baxter of California, and Dermablend.
Lisa Price’s ongoing leadership reflects her deep community ties and the brand’s legacy in championing textured hair care.
David Greenberg, CEO of L’Oréal USA, praised Price’s forward-thinking entrepreneurship and emphasized Carol’s Daughter’s continued potential under new stewardship.
After an impactful run under L’Oréal’s umbrella, Carol’s Daughter is poised to flourish under dedicated leadership that honors its heritage. By returning Lisa Price to a central leadership role, the brand can pivot more nimbly to evolving consumer needs while preserving its core values and identity.
Brand crisis?
▶E.l.f. Beauty Explores Hedging Strategies Amid Currency Challenges
Cosmetics giant E.l.f. Beauty recently recorded a US$7 million foreign-currency loss tied to the British pound, prompting internal reviews on managing currency risks.
The management is said to be considering adopting hedging strategies and shifting to constant-currency reporting to provide a more accurate view of operational performance, especially as the company gears up for broader global growth.
By potentially integrating hedging practices, E.l.f. Beauty aims to shield its earnings from exchange rate fluctuations, ensuring that its growth and strategic initiatives remain on track despite external currency pressures.
Potential trends in beauty and skin care？
▶Hong Kong International Airport Seeks Operator for Beauty & Wellness Services
Airport Authority Hong Kong has opened a tender for a beauty and wellness services concession at Hong Kong International Airport. The tender calls for an operator to run a 2,443 sq ft space in Terminal 1’s airside Departure West Hall, focused on service offerings like massage, haircuts, and manicures.
The tender is separate from the existing perfumes and cosmetics concession and strictly covers personal care services without the sale of related products. Interested bidders must access the tender documents through AAHK’s ePROS system by paying a non-refundable fee of HK$5,000 (US$642), with applications accepted until 9 April at 4:00pm (Hong Kong time) and a preliminary registration deadline of 25 February at 4:00pm.
This move reflects an effort by HKIA to broaden its in-terminal service offerings and address the growing demand for wellness and personal care among travelers. By focusing on service-based concessions, the airport aims to diversify its revenue streams and enhance the overall passenger experience without overlapping with existing retail operations.
Technological skin care is still moving forward?
▶Shiseido’s transparent skin enables 3D observation of immune cells
Shiseido’s patented, proprietary optical clearing technique, which makes skin tissue transparent, has enabled the comprehensive, three-dimensional observation of immune cells present in the skin, covering all layers from the epidermis, dermis, and subcutaneous tissue.
The 3D visualization technology developed in this research enables comprehensive observation, thereby providing a deeper understanding of the role of skin immunity that factors in the spatial arrangement and the network of immune cells.
Shiseido expects that this work will lead to the discovery of new immune functions helping to advance skin immunity research; and presumably leading to the development of new skin care products.
*Data and literature collection from internet.
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